The Evolution of Selling
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Growing Sales One Satisfied Customer at a Time
Nothing really happens until a sale is generated. So… if growing sales is a priority for your collision center, this interactive two-day program is for you. Come learn how a professional, consultative selling process will increase your business while simultaneously creating satisfied customers one at a time. J.D. Power & Associates shows that a positive customer experience is the foundation to growing sales as well as maximizing customer satisfaction. You will discover how the MVP Evolution of Selling can be an effective way to cultivate additional sales while building customer loyalty for future referrals.
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There has been a fundamental shift in selling theory reflecting the impact of an increasingly competitive marketplace, as well as a more informed customer base. The result is an educated customer who expects to be treated with respect and involved the selling process! The MVP Evolution of Selling course actively seeks to meet this need through a consultative sales and customer service approach. Research shows this approach will grow collision center sales and result in increased customer satisfaction. If growing sales is important to you, don’t miss this highly interactive class with exercises, role plays, and case studies that help build a strong, consistent, repeatable sales process for your company.
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To improve the selling and customer service skills of collision center personal through providing education on a 5-step consultative sales process.
THE EVOLUTION OF SELLING – There has been a steady evolution and refinement of the sales process. Today’s customer is highly educated, has more choices available, and expects to be involved in the selling process. Implementing a collaborative sales approach will naturally close more sales due to customer involvement in the process!
THE MVP SALES PROCESS – Many owners, managers, estimators and customer service personnel fail to use a proven, repeatable, sales process to interact with their customers. The 5-Step MVP Sales Process provides a verified approach for closing more sales and building the foundation for a positive repair experience. Participants will explore how the following stages increase sales by turning more estimates into repair orders. (1) Engage → (2) Discover → (3) Provide → (4) Assist → (5) Agree
WHO SHOULD ATTEND
Collision center personal that are involved in any phase of the selling process and interact with vehicle owners, insurance direct repair programs, insurances agents, or commercial fleet accounts.
10 minimum, 24 maximum
CERTIFICATION & TRAINING MATERIALS
I-CAR participants are eligible to receive 3.50 Gold Class points for this course. Automotive Management Institute (AMI) participants are eligible to receive 32 Accredited Automotive Manager (AAM) credits. Participants will receive a student manual, course hand-outs, lunch, refreshments, and an MVP certificate of completion.
Any PPG or Nexa Autocolor™ customer is eligible to attend any MVP Business Development Series course
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