Cam Marston wrote the book on managing the generations: Motivating the “What's In It For Me" Workforce: Managing Across the Generational Divide (JW Wiley Publishers). Marston authored Selling To a Multi-Generational Market, which evolved into one of the nation’s best-selling training programs on the topic. 2010 will see the launch of his newest book, Best Practices in Generational Management, based upon questions most often asked of Cam from the C-Suite.

Previously in sales at Nestle Brands Foodservice Company during the early 1990’s, he founded Marston Communications, now Generational Insight. Originally his clients engaged him to conduct surveys, focus groups, and research on both their customer and employee bases. Cam's results further revealed significant correlations and generational differences that his clients had not recognized. The focus of Marston Communications began to evolve just as awareness of generational differences was gaining national media attention.