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Proven Approaches to Gaining Access to Work
In today’s competitive environment, effective marketing is as important as the ability to perform quality collision repair work. This 2-day workshop focuses on how to develop and execute a comprehensive marketing strategy aimed at four primary market segments: the consumer, insurance DRP, insurance agents, and non-traditional sources. Participants learn all about the marketing process, how to develop a marketing plan and implement that plan using proven strategies. An effective and well-planned marketing effort will position your business to attract new customers from a variety of sources.
Comprehensive marketing strategies aimed at consumers, insurance DRP & agents, and non-traditional sources
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COURSE OBJECTIVE
To develop a comprehensive marketing strategy leading to attracting new customers and increased business
TOPICS COVERED
The MVP Excellence & Marketing Model
Marketing Features, Advantages & Benefits
The Strategic 5 P’s of Marketing – Course participants will rediscover the significance of marketing their companies based on sound marketing fundamentals. The class will explore the Five-Ps of Marketing: (1) Product, (2) Price, (3) Placement, (4) Promotion, and (5) People. In addition, an in depth study is taken to identify and uncover your company’s unique Features, Advantages, and Benefits that can be used to build a powerful brand in your local repair market.
Conducting a SWOT Analysis – Participants will conduct an actual SWOT Analysis on their local collision repair market. Utilizing this very popular, proven, and effective analysis tool, collision center owners and managers will discover the (1) Strengths, (2) Weaknesses, (3) Opportunities, and (4) Threats their companies’ face in their local markets.
Building a Successful Marketing Brand – Successful marketing strategies are not a “one-size-fits-all” approach. The course covers proven methodology that enable collision center owners and mangers to effectively segment their customers into four primary market segments: (1) Consumer, (2) Insurance DRP, (3) Insurance Agents, and (4) Non-Traditional. By creating a focused marketing plan, based on proven principles of market segmentation, collision centers can effectively identify and reach customers in select target markets.
- Marketing to Consumers
- Marketing to Direct Repair Providers
- Marketing to Insurance Agents
- Marketing to Non-Traditional Customers
Monitoring & Measuring Your Marketing Plan – A highlight of the class is the small group application of a market research case study. Participants will use an actual CertifiedFirst Precision Marketing Report and the MVP Excellence in Marketing Model to develop a marketing strategy for a “Real World” application. Small groups will work on the case study together and give brief presentations on their recommendations
WHO SHOULD ATTEND
Shop Owners, Managers & Key Personnel
COURSE LENGTH
2-day class
CLASS SIZE
10 minimum, 20 maximum
CERTIFICATION & TRAINING MATERIALS
I-CAR students are eligible to receive 3.50 Gold Class points for this course. Automotive Management Institute (AMI) students are eligible to receive 28 Accredited Automotive Manager (AAM) credits. Participants will receive a student manual, course hand-outs, lunch, refreshments, and an MVP certificate of completion.
MINIMUM REQUIREMENTS
Any PPG or Nexa Autocolor™ customer is eligible to attend any MVP Business Fundamentals course
FOR REGISTRATION
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FOR MORE INFORMATION
MVP Hotline: 1-800-970-2283 or (440) 572-6199
MVPmailbox@ppg.com